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Research papers
New product introduction based on pre-test market data
In this paper the current version of a pre-test market system will be described which is designed to perform a comprehensive analysis of individual choice, perception and preference data, offers different ways to compute market share estimates, takes...
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Ingo Böckenholt, Wolfgang Gaul
October 26, 1987
Research papers
A model to forecast the demand for a new telephone service
This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Shewey, Mick Roberts, Paul Mullen
October 26, 1987
Research papers
Price sensitivity analysis in the UK pharmaceutical market
The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price...
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Richard Dajda, David Owen
Company: KANTAR TNS Malaysia
June 15, 1987
Research papers
Market research for pricing and product positioning
This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with...
Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Lewis H. Knickerbocker, N. Nichols
Company: Maritz Research
June 15, 1987
Research papers
General practitioners' price awareness in the asthma market
This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
Research papers
How extra strong research helped launch extra strong teabags
The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...
Catalogue: Seminar 1987: Research In Arab Countries
Authors: Janet Katz, Charles A. Rhodes
Company: MEMRB
June 15, 1987
Research papers
The image of a Western European country and its products in Japan
The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...
Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Paolo E. Mazzoletti, Robert J. Wilk
Company: Marplan Forschungsgesellschaft mbH
June 15, 1986
Research papers
